Mr. Goodwrench No More

» Posted by admin on Nov 17, 2010 in News | 11 comments

General Motors Co.’s iconic ad mascot, Mr. Goodwrench, will be retiring after a storied 30-year career which saw him become part of American popular culture as the iconic able fixer. The face of GM’s service dealer department since the 70s, Mr. Goodwrench found his way into comedy routines, sitcom references and even space shuttle lingo. While the “Mr.” and the human representations were dropped back in 1996, General Motors is dropping the label altogether – as part of the company’s restructuring to focus on its four core brands, the service department name will be changed to the astonishingly evocative Certified Service, as in, “Cadillac Certified Service,” etc.
Notably, the Goodwrench character was once played by Stephen Colbert – the commercials can be seen on video hosting sites, uploaded by Mr Colbert’s adoring fans.

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